Overview

Frank is redefining financial advising with adaptive, AI-forward advice. We’re looking for a go-getter who brings curiosity, accountability, and energy to everything they touch. Someone who thrives in ambiguity, learns fast, and takes ownership to make things happen (not just follow instructions).

If you’re the kind of person who spots an opportunity and runs with it, who can juggle creative and analytical work with equal enthusiasm, and who cares deeply about doing great work, keep reading.

What You'll Do

You’ll help scale Frank’s marketing by executing, testing, and improving campaigns across paid, organic, and lifecycle channels. This is a hands-on role on a small team, so you’ll work across strategy support, execution, and day-to-day marketing operations. Social and paid marketing will be the primary focus of this role, with lifecycle support growing over time.

Social Media Marketing (Required)

Support the setup, execution, and optimization of paid campaigns across Google Ads, Meta, TikTok, and YouTube
Assist with audience targeting, creative testing, budget pacing, and performance reporting
Track and analyze results using Google Analytics, UTMs, and native platform dashboards
Manage and grow Frank’s organic social presence across all social platforms
Plan, schedule, and publish posts, engage with the community, and respond to comments and messages
Research creators, competitors, and partners to inform content and growth opportunities
Support influencer and affiliate outreach, coordination, and ongoing relationship management

Lifecycle Growth + In-App Marketing (Secondary Focus)

Support lifecycle marketing across key stages of the user journey in partnership with Product
Create and maintain lifecycle messaging, including onboarding and product education, in-app messages, and usage-based prompts
Build and run lifecycle campaigns across in-app and email, aligned to the user journey
Test and improve lifecycle messaging by running A/B tests, monitoring engagement and conversion metrics, and iterating on timing and content
Maintain lifecycle content and messaging updates as the product evolves

Marketing Operations & Special Projects

Support day-to-day marketing operations, including campaign execution, conference support, and branded giveaway management
Help coordinate external vendors, creators, or partners as needed
Jump in on ad hoc marketing projects that support growth, launches, or experiments

What You’ll Bring

Unshakable work ethic, curiosity, and personal accountability
Strong judgment, you think critically, not mechanically
Detail-oriented, organized, and comfortable managing multiple priorities
Excellent written communication and basic design instincts (bonus: Canva)
Familiarity with major social platforms and ad tools
Experience with Meta Ads Manager, Google Ads, or Google Analytics
Excited to learn new tools quickly and apply what you learn right away

Why You’ll Love It Here

You’ll get hands-on exposure to every part of startup marketing, from paid campaigns to creative testing to data tracking, and you’ll have the opportunity to help shape something meaningful from the ground up.

At Frank, our mission is to make unbiased financial advice accessible to everyone. Too many people have been left out of traditional wealth management, and we’re building a more inclusive, transparent, and genuinely helpful way forward.

You’ll be part of a small, fast-moving team where ideas quickly turn into action and where curiosity, ownership, and great judgment are valued as much as experience.

Frank

New Jobs

Social Media & Lifecycle Marketing Specialist