The director of media relations at UNC Greensboro serves as the University’s primary liaison to local, regional, and national media. This strategic role is responsible for promoting UNCG’s academic excellence, research impact, student success and economic mobility, community engagement, and milestones by developing and executing proactive media relations strategies. The director also manages issues communications and supports the University’s reputation during crises or sensitive situations. In addition, the director acts as a primary University spokesperson and manages the work of a media relations specialist.

Media Outreach and Strategy

Develop and implement a comprehensive media relations strategy aligned with institutional priorities.
Build and maintain relationships with journalists, podcasters, and influencers across print, digital, and broadcast platforms.
Proactively pitch stories that elevate the visibility of UNCG’s programs, research, faculty, and students.
Monitor media trends, respond to breaking news, and identify opportunities for strategic positioning of UNCG leaders and initiatives.

News Development and Distribution

Identify and craft compelling news stories and news releases that reflect the University’s strategic goals.
Serve as the lead editor and coordinator for news announcements, media advisories, and expert commentary.
Manage a dynamic media relations calendar that aligns with academic, research, and public engagement milestones.
Collaborate with department staff to plan promotional photography, video, and multimedia projects.

Crisis and Issues Communication

Support crisis communication efforts by drafting media statements, FAQs, talking points, and key messages.
Coordinate news conferences and special events as needed.
Serve as a member of the incident communications response team, including after-hours availability when needed.
Maintain the University crisis communications plan.
Advise University leadership on communications risks and media response strategies.

Media Training and Faculty Engagement

Coordinate and conduct media training sessions for faculty and staff
Cultivate, help maintain, and promote a network of faculty experts prepared to speak with the media on timely topics
Collaborate with deans and department chairs to identify faculty for media opportunities
Guide faculty and senior leaders in writing op-ed pieces aligned with their expertise

Metrics, Monitoring, and Evaluation

Track media coverage, analyze performance metrics, and generate regular reports on media reach and sentiment in partnership with the data analyst.
Oversee media monitoring services and maintain the University’s media database and news content.
Oversee the dissemination of daily media highlights email.

UNC Greensboro

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Director, Media Relations