Skills
Creative Direction · Copywriting · Art Direction · Creative Strategy · Concept Development · Brand Storytelling · Content Strategy · Content Creation · Creative Production · Film Production · Video Production · Photography · Documentary Photography · Visual Storytelling · Scriptwriting · Advertising · Branding · Integrated Campaigns · Digital Campaigns · Social Media Content · Branded Content · Experiential Marketing · Cultural Marketing · Creative Leadership · Team Leadership · Presentation Development · Pitch Development · Creative Problem Solving · Editorial Content · Communication Strategy · Spanish Copywriting · Bilingual Communications · Spanish · English · Latin American Markets · Hispanic Market · Multicultural Marketing / Spanish / Native Spanish / Hispanic Market / Latin American Markets / Multicultural Marketing
About
Creative Director, writer and visual storyteller with 20+ years of experience developing ideas, campaigns, branded content, film and cultural projects for international and regional brands.
My background combines creative direction, copywriting, art direction, storytelling, photography and audiovisual production. I have led creative work from concept to execution, collaborating with multidisciplinary teams across advertising, content, film, digital and experiential projects.
Beyond advertising, I am also a documentary photographer and independent creative, with a strong interest in culture, media, music, hospitality and visual storytelling.
Native Spanish speaker from Argentina, fluent in English, with extensive experience working across Latin American markets and international projects. I bring a strong conceptual approach, visual sensibility and the ability to turn briefs, stories and cultural insights into clear, relevant creative ideas.
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