Overview
Frank is redefining financial advising with adaptive, AI-forward advice. We’re looking for a go-getter who brings curiosity, accountability, and energy to everything they touch. Someone who thrives in ambiguity, learns fast, and takes ownership to make things happen (not just follow instructions).
If you’re the kind of person who spots an opportunity and runs with it, who can juggle creative and analytical work with equal enthusiasm, and who cares deeply about doing great work, keep reading.
What You'll Do
You’ll help scale Frank’s marketing by executing, testing, and improving campaigns across paid, organic, and lifecycle channels. This is a hands-on role on a small team, so you’ll work across strategy support, execution, and day-to-day marketing operations. Social and paid marketing will be the primary focus of this role, with lifecycle support growing over time.
Social Media Marketing (Required)
- Support the setup, execution, and optimization of paid campaigns across Google Ads, Meta, TikTok, and YouTube
- Assist with audience targeting, creative testing, budget pacing, and performance reporting
- Track and analyze results using Google Analytics, UTMs, and native platform dashboards
- Manage and grow Frank’s organic social presence across all social platforms
- Plan, schedule, and publish posts, engage with the community, and respond to comments and messages
- Research creators, competitors, and partners to inform content and growth opportunities
- Support influencer and affiliate outreach, coordination, and ongoing relationship management
Lifecycle Growth + In-App Marketing (Secondary Focus)
- Support lifecycle marketing across key stages of the user journey in partnership with Product
- Create and maintain lifecycle messaging, including onboarding and product education, in-app messages, and usage-based prompts
- Build and run lifecycle campaigns across in-app and email, aligned to the user journey
- Test and improve lifecycle messaging by running A/B tests, monitoring engagement and conversion metrics, and iterating on timing and content
- Maintain lifecycle content and messaging updates as the product evolves
Marketing Operations & Special Projects
- Support day-to-day marketing operations, including campaign execution, conference support, and branded giveaway management
- Help coordinate external vendors, creators, or partners as needed
- Jump in on ad hoc marketing projects that support growth, launches, or experiments
What You’ll Bring
- Unshakable work ethic, curiosity, and personal accountability
- Strong judgment, you think critically, not mechanically
- Detail-oriented, organized, and comfortable managing multiple priorities
- Excellent written communication and basic design instincts (bonus: Canva)
- Familiarity with major social platforms and ad tools
- Experience with Meta Ads Manager, Google Ads, or Google Analytics
- Excited to learn new tools quickly and apply what you learn right away
Why You’ll Love It Here
You’ll get hands-on exposure to every part of startup marketing, from paid campaigns to creative testing to data tracking, and you’ll have the opportunity to help shape something meaningful from the ground up.
At Frank, our mission is to make unbiased financial advice accessible to everyone. Too many people have been left out of traditional wealth management, and we’re building a more inclusive, transparent, and genuinely helpful way forward.
You’ll be part of a small, fast-moving team where ideas quickly turn into action and where curiosity, ownership, and great judgment are valued as much as experience.
